A true mark of quality - Protected Geographical Indication (PGI)
We think our Welsh Lamb and Welsh Beef is simply the best.
It’s the product of a uniquely beautiful landscape that has been blessed for centuries with the purest of natural ingredients – clean air, sweet spring water, fresh grass and fragrant heather. This blend of nature’s finest, coupled with traditional farming practices that span generations, have helped produce the very highest quality meat in the world.
In recognition of these unique qualities the European Commission (EC) has awarded Welsh Lamb and Welsh Beef the coveted status of Protected Geographical Indication (PGI). This puts Welsh Lamb and Welsh Beef in the same elevated company as Parma Ham and other top quality speciality foods from around the world. Now that’s something worth shouting about.
The EC’s protected food name scheme aims to preserve and promote those special foods that are unique to their terrain – foods that have character, that are lovingly-crafted, that have an unbreakable connection to the land they come from. Foods like Welsh Lamb and Welsh Beef.
So when you see this prestigious badge of authenticity think of it as a quality assurance guarantee. You can be confident that that the lambs and cattle were born and reared in Wales; allowed to roam freely across our wholesome, natural habitat; and cared for by farmers with centuries of traditional farming practices under their belts.
You can rest assured that our meat is prepared in approved abattoirs and that every single animal is fully traceable. We never compromise on food safety, quality or traceability. And we carry out inspections at every stage of the process.
Quality is our passion. It’s what sets Welsh Lamb and Welsh Beef apart from the rest.